"Take the spring in a bottle with the new fragance eternal spring"

This task consists on creating a product that is produced by a colombian organization, which is trying to sell it abroad, it also necessary to come up with a metaphore taht helps in the internalization process.

When you are trying to create any bussiness or product it has to be taken into account the competitive advantage you have, this is something that only you have and it differenciate you from the rest of the competitors. In Colombia we have a lot of natural resources that are exotic or atractive for the rest of the world, one of them are flowers.

The idea is to sell a perfume called "Eternal spring"that is made with flowers, like roses, orchids, chrysanthemums and gerberas, it will smell fresh and clean, as the spring is perceived. The perfume will be made here, specifically in Medellin, because this is the place where we can find lots of flower cultives.

Before to start investing or operating we have to study your internal strenghts an weakneses an also the external opportunities and threats, also it has to be done a marketing research in order to know what would be our competitors and our target market and how we would get to those markets with publicity, advertisement, image, etc. You have to make your product look very attractive, this way you will create customer value and brand recognition in a longer term.

When talking about promoting and advertising, the slogan plays a very important role because it is the easiest way for custumer to remember a product and its main qualities (the ones you want them to remember), so this is why I picked "Take the spring in a bottle" because flowers are related to the spring and in Colombia they are produced in Medellin, which is the city of the "eternal spring", this is very romantic and this will attract women, because flowers are one of the favorite essences that women choose when buying perfumes.

(images taken from members.tripod.com)